Branding is key to business success

What people say about your business will make your business succeed or fail.  Positive comments attract business and negative comments chase away business.

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Is your brand delivering something special?

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Are your consumers emotionally connected to you through your brand?

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If you do not sale a brand then you sale products.

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The brand should reflect your company’s purpose for existing, and it should demonstrate that purpose to the world.

A brand as something that happens in your customer’s mind every time they hear your name.

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What values come in the mind of the consumers when the name of the company is mentioned?

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Tips on how to sustain your brand in the target market

  • Define the brand image that you want to project
  • Have a clear and consistent positioning
  • Consider what  people think when they hear your name
  • Develop a strong corporate culture
  • Commitment and discipline in  projecting  your brand well
  • Get your message to your target market
  • Show the advantages you want to be associated with the consumer of your products
  • Managing your marketing so that it makes a consistent impression in the mind of your target prospect
  • Build a long term relationship with your customers
  • Manage your brand which will create a strong emotional connection which fosters customer loyalty

Conclusion

It takes commitment and innovative ability to build a strong brand

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Author: John Muhaise-Bikalemesa,
Director Big Drum Advisory Services,
John.muhaise@bigdrumassociates.com

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